Darktrace Adverts

These adverts are part of Darktrace’s global advertising campaign, appearing on billboards, in airports such as Newark and JFK and in publications such as Forbes, The Economist, Wall Street Journal and Bloomberg. The DNA theme focuses on the inspiration behind Darktrace’s technology. Like the immune system, Darktrace detects unknown threats within a company’s infrastructure by establishing what is ‘normal’ and identifying anomalies.

We then decided to use an animal theme to emphasize the benefits of Darktrace. The crocodile is a strong metaphor for Darktrace’s abilities to identify unknown and insider threats, while the lions focuse on defending your network.